Pandora Town Hall Meeting
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Bradford Day
Kurtis
Pandora
Oct. 4, 2006
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Some of you readers out there may recall my previous article about Pandora.com and the interview with Pandora's founder and President, Tim Westergren. If not, you can refresh your brains here.
To recap, Pandora is a free streaming music service that delivers high quality tunes and helps users discover new bands by analyzing their input and spitting out similar artists. Pandora's in-house song analysts use a series of criteria to rank each song thereby grouping the music into quantifiable musical categories, not necessarily based on genre. Enter the music you like and Pandora will guide you to new music you may have never heard of. And the system works pretty well. I've been a Pandora listener for several months and the service has turned me on to many new artists I'd have never found on my own.
So why am I repeating what I said back in May? Well, I recently had a chance to meet with Pandora's President, Tim, and have a sit down, face-to-face type meeting!a rare thing in the world of the internet. Tim spends about half of his time working on Pandora, searching for new music, and refining the service. The other half of Tim's workdays is spent traveling across the U.S. talking to people about Pandora and the future of digital music. He mainly frequents colleges and universities setting up lectures and question and answer sessions with students and townspeople in what he calls town hall meetings.
Fortunately, Tim recently set out towards my side of the country from Pandora's home base in San Francisco. A quick once through Virginia allowed me to catch up with Tim and follow up on what Pandora has been up to in the last 3 months since he and I last chatted on the phone. And as an added bonus, I was able to sit in on one of the Pandora town hall meetings later in the evening. But first, I'll share some of our one on one discussion.
I met Tim for lunch at one of my favorite local restaurants. Tim had arrived from California after having visited south western Virginia (Blacksburg, home to Virginia Tech) two weeks before. He had now reached my current hometown of Charlottesville, VA before heading down to North Carolina and continuing farther south to Dallas. Charlottesville is home to the University of Virginia and in fact, about 30 minutes before I met with Tim, he had been speaking with students from UVA's music department. Luckily our late lunch appointment helped us to avoid the lunch rush and allowed me to quickly find my interviewee without having to ask every guy in the restaurant if his name was Tim.
In my previous interview, I found Tim to be a gracious and open man, as well as very knowledgeable about his industry. My second impression was no different. After a few minutes of small talk and Charlottesville geography, we got into the musical discussion. We chatted about everything from our favorite music to up and coming MP3 player technology and a little history on TheTechLounge.com. While I had followed some of Tim's adventures on the Pandora blog. I wasn't exactly sure what to expect from the town hall meeting occurring later that night. As Tim explained, the town hall meetings generally start with Tim discussing the history and overview of Pandora after which he invites any and all questions regarding the music service and the digital music industry at large. Eventually the Q&A session becomes the meeting and crowd interaction dictates the rest of the show.
I then asked Tim what were his favorite aspect of the meetings. "The Q&A sessions, without a doubt. I love to hear what people think and we often get some good ideas that we later implement on Pandora from our town hall meetings." But more importantly, Tim really enjoys experiencing people's "passion for music." Obviously just about all the folks who attend the meetings love music in some way and that passion is what really drives the discussions and keeps Tim on the road. And his schedule isn't a light one.
About every other week Tim finds himself in a new state, on a new stage, in front of new people talking about Pandora, often visiting several cities in just a few days. The pace definitely takes its toll as he rarely has the energy to see the nightlife of the cities and towns he visits. But, as Tim admitted, being up on stage interacting with so many music lovers creates a rush very similar to that of performing music in front of an audience. And as a former traveling musician, that rush is both familiar and addictive for Tim.
I recorded ~45 minutes of the Town Hall Meeting, download that here. (Right click and save as...)
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Like just about everybody else, I've come close to despair while trying to discover "new" music. While Pandora is replete with flaws related to the implementation of a worthy concept (use technology to make it easy for human beings to discover new music similar to their tastes), it pretty much does what it sets out to do.
That's where the good news ends. If your attitude towards music is the same as some people's attitude towards *food* (they'll eat *anything*), then, by all means, check out Pandora. Gorge yourself.
Here's the reality: Pandora's "library" (unlike the apparent shills working for CNet who plugged it in this review who optimistically referred to it as "surprisingly deep") seems to me to be disappointingly shallow. Really.
If you believe the hype, Pandora has at its disposal some incredible software algorithms (yada yada) to identify some sort of meta-physical/spiritual secret "code" or something that can (again, in theory) be used to find all of the music in their, uh [coughing], "deep" library that matches a given person's particular tastes --- hence, the name "Music Genome Project."
I tried plugging in several of my favorite artists to "seed" a new "Station." The new Music Station (in theory) should take advantage of all this great, whiz-bang technology, and PRESTO! A virtual Radio Station that not only exposes me to "new" music, but new music I like.
How does it work?
Well, it depends on your perspective. As I already mentioned, there are differences in the way different people enjoy music. Of course, otherwise, what would be the need of this, uh, service anyway? Like with food, we could all just be, uh, "eating" the musical equivalent(s) of Soylent Green or something. You get the idea.
But, here's the way it works. I *tried* plugging in some fairly well known New Age artists --- not obscure and unheard of my any means.
NOT FOUND. Yada yada. OK. I tried some others. I started my own station. Great. Now, just kick back and have the wonderful technology provide me with all sorts of musical delights that I can savor and enjoy for the first time.
Kind of like going to your favorite Thai (you love Thai food, right?) restaurant and pointing to something on the menu you never tried before (maybe because you couldn't even pronounce it or something), soon find out how what goodness you've been missing.
But, it doesn't work out that way. Not only could I not seed (or start) a new station with some of my favorite artists from some well know labels, but the songs that were played were consistently losers. Not too much unlike food that, if I were literally starving, I would, in theory, eat. But *only* if I were starving.
Sorry, but I am not starving for music that badly. My music collection is already substantial and, yes, it's getting increasingly difficult to discover, uh, "new" music that I actually like.
What amazes me is how many songs were played that I felt obliged to give a "Thumbs Down" to. Guess what? Six thumbs down (essentially, a "Fast Forward" function) per hour. Period.
How would you like to be limited to *six* uses of your Fast Forward on your CD player or iPod per hour? Yeah, yeah, I know. Pandora's licensing agreements (yada, yada) don't allow for more than that. So what's the point?
It's like saying, tell us what you like, and we'll give you a coin to flip. Every time it comes up "Heads," well play a song you like. Except that I found myself getting "Tails" about two thirds of the time. Out of thirty songs or so that played, I ended up hearing a few that I actually gave "thumbs up" to because I really liked them. The others, I merely endured because I had to.
This service just doesn't work for me. Even the artists [those whom I plugged into the system to help it generate musical genetic matches] songs that played were often undesirable. Funny, sad, but true. Like, wow, how could "they" (OK, the *software*) find so *many* songs I *don't* like by an artist I *do* like?
Like, man oh man, I've heard of "Single 'B' Sides," but this really was ridiculous. I decided to try an experiment. Like most people, I've never heard a Beatles song I didn't like. Well, hardly. Even their "B" sides were frequently hits or, at least, popular.
So, I tried to Create a New Station with the Beatles as the artist I wanted to "seed" it with. Guess what? Yep, not in their, uh, "deep" library.
Well, the purpose is to discover new music, and, arguably (like most people), there is probably no Beatles tune that I haven't ever heard. Fair enough. Well, not wanting to give up on my experiment, I tried the Rolling Stones.
Success! My new station was created and, lo and behold, the first song played was by The Rolling Stones. As fate would have it, it was, in fact, some obscure (ala Grateful Dead) live recording of Street Fighting Man that sucked. Really. So, after a prompt "Thumbs Down," I was rewarded with another song by the Stones I never heard before, Mixed Emotions. I hated it.
In frustration, I couldn't help but wonder if *anybody* finds Pandora truly *useful* for discovering music they *really* like. I tried eMusic and, mostly by chance and reading the reviews of other Average Joe's (and Jill's), I actually found some stuff I really liked.
Over all, Pandora is a great big disappointment to me that doesn't even come close to living up to the hype.
Again, your mileage may vary. Perhaps you don't care that much about what sort of food you eat, either.
More power to you.
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Kotaku Nov. 22, 2008 - 3:57 pm
I4U Aug. 24, 2008 - 2:46 am
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