WWDC 2007 Keynote Analysis
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Anthony Fiti
Kurtis
N/A
Jun. 12, 2007
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Introduction
The Apple Worldwide Developers Conference kicked off in San Francisco today, beginning with the highly anticipated Steve Jobs keynote speech. Apple fans have been waiting for this day since MacWorld San Francisco back in January. Steve Jobs covered four different topics during his keynote - Gaming, OS X 10.5 Leopard, the iPhone and Safari.
I'll discuss the various announcements and sort out the compelling features from the shiny new fluff. Before you continue, I'll save you some time and talk about what wasn't announced: no new Mac hardware and no breakthrough technologies that will make waves over the course of the next few months in the way that the iPhone has.
Games
Electronic Arts and id Software were present at the WWDC keynote to announce the porting of their games to the Mac as well as the PC; games such as Command & Conquer 3, Madden, and Tiger Woods. It appears that EA is accomplishing this by using Transgaming's Cider technology which wraps a Windows game and the Win32 APIs in a layer that translates the calls to Mac OS X calls.
I must note that Apple has had some games, most notably World of Warcraft, available on the Mac for some time. Games like The Sims, Civilization IV and Lego Star Wars are available to purchase, but fail to compel hardcore gamers to even consider the Mac as a legitimate gaming platform.
While the gaming market is very large on the PC side, there is a problem with Mac gaming. Folks who buy a mainstream consumer Mac aren't going to be able to play the high-end games as well as those who either build their own PC or who buy mainstream PCs and throw an additional $200 graphics card into the system.
| Price / Hardware |
CPU |
Graphics Processor / Memory |
| $600 / Mac Mini |
Core Duo 1.83GHz 32 Bit |
Intel GMA950 / Shared |
| $1200 / iMac 17" * |
Core 2 Duo 2.0Ghz 64 Bit |
Radeon X1600 / 128MB |
| $1100 / MacBook |
Core 2 Duo 2.0Ghz 64 Bit |
Intel GMA950 / Shared |
* I will give you that the iMac is sorely due for an upgrade, which would probably include a graphics update as well, but I don't expect anything astounding - iMacs use mobile graphics.
Now consider that for $750 at Newegg, you can get yourself a good upgrade - Intel Motherboard, Core 2 Duo 2.13Ghz CPU, GeForce 8600GTS 256MB and 2GB of DDR2-800 RAM - and when it comes to games you'd beat the pants off any Apple configured machine south of $2,000. Even if you add in the rest of the parts for a full computer - $100 for a case and power supply, $250 for an LCD, you still end up at the same price as a Mac but with notably better gaming performance.
Even if you don't want to build your own PC, you can drive over to Best Buy and pick up a comparable computer for around $850 (HP a6040n - 1.83Ghz Core 2 Duo, 2GB of RAM) and then throw a $200 video card in it and play games at a reasonable resolution and acceptable frame rates.
Mac gaming will be restricted to two sets of people: those people who have bought $2,000+ Macs (MacBook Pro or Mac Pro Workstations) and want to play games on the side of whatever professional tasks they conduct on their Mac (if any); as well as those who are only interested in casual gaming and don't need the horsepower afforded by a $200 graphics card. EA demoed their Harry Potter title for the Mac at the conference and it is an example of a game that could thrive because it's not entirely dependant on how good the game looks.
Unless Apple reverses course and releases the mythical "xMac" that will allow users to swap out graphics cards, CPUs and RAM like a normal home-built PC does, publishers will continue to draw meager sales from enthusiasts and hardcore gamers.
1 - Posted by
Kurtis
on June 12, 2007 - 1:39 am
2 - Posted by
Brian
on June 12, 2007 - 10:38 am
I watched the keynote last night and while the new OS X still isn't revolutionary, I am digging the new features. October is too far off!
As for the iPhone "SDK," what understood from the keynote is that all the third-party "applications" HAVE to be run in Safari. The way he accessed that example application was through Safari. Maybe they will allow you to create shortcut icons on the "desktop" that would launch Safari to a specific app.
I also wonder if you will be able to download some of the applications (ones that don't require internet access) so you can use them on your phone even if you're not connected to the internet.
As for how you would access the iPhone features through the "SDK," I am guessing it will be similar to the DOM interface when programming for browsers.
3 - Posted by
Rob V
on June 12, 2007 - 1:45 pm
Grr.. I cant stand how this person who wrote this articke thinks they could ever call themselves a journalist. First of all Resolution Independence and ZFS are implemented, that was previously released information, hence why it wasnt said at the keynote for the 500th time. Duh! get your info straight Anthony Fiti!
4 - Posted by
Max Slowik
on June 12, 2007 - 1:51 pm
Oh, and see, the changes that I thought they were making seemed like enough to call it a new OS for the first time since. . .10.4. That was BS.
But x86, x86-64, and PPC builds, new file format, resolution independence, (something I was really pissed that wasn't a part of Longhorn) a new Finder, and integrated Boot Camp: that's well more than janking Quicksilver and calling it Spotlight.
Widgets do not an operating system make.
5 - Posted by
Anthony
on June 12, 2007 - 2:56 pm
Rob,
Several other websites (Ars Technica for one) have confirmed that both features you mentioned are not part of 10.5.
-Anthony
6 - Posted by
Brian
on June 12, 2007 - 3:17 pm
lol, Rob... Neither of those were mentioned in the keynote... but thanks for jumping to conclusions anyway.
7 - Posted by
Frosty
on June 12, 2007 - 6:32 pm
that keynote was so boring, omfg, almsot as bad as the ones at macworld, but then again it may have something to do with the fact that i'm 16
8 - Posted by
Brian
on June 12, 2007 - 10:05 pm
I didn't find it that boring. I thought it was fine, except the "SDK" and Safari announcements didn't really thrill me. "One more thing..." *me excited* "Safari on Windows" *uhhhh.... ok.... next*
And Steve was quite repetitive with the Leopard presentation. First, explain what's new, show slides of what's new, then demo what's new, and finally summarize what's new. Rinse and repeat... nine times. He could have just explained it while demoing it and move on to the next feature, keeping people with ADD and ADHD from fidgeting as much.
Seriously... why did he spend so much time on the new desktop? Yeah, it looks great and all, but it was kind of weird, spending so much time taking about the transparent menu bar and the reflective angled dock. Yeah, I like it, but I already got it when you showed the first slide... no need to mention it three more times and say "isn't this cool?" It's you're friggin product, of course you're going to say it's cool...
Mneh... it wasn't that bad... I'm just in a ranting mood.
9 - Posted by
Max Slowik
on June 13, 2007 - 4:21 am
Huh, no ZFS? That was, like, the interesting bit. I mean, we're at the point where damn near every part of the machines has had exponentially greater bandwidth growth compared to hard drives. The only thing left is to start using clever drive configurations (Vista's ReadyBoost might reap crap benefits but it's a freaking start) and more importantly, better file formats.
I think I have money on WinFS getting included with Vista SP1, so Good Idea from Plan Nine don't fail me now.
I agree with Brian that conflating external apps with something you run locally through a browser is pretty shitty. "SDK" is REALLY stretching it. And Anthony, I'm glad you'll be buying an iPhone, because I won't... at least not yet. But I'd love to hear what you think of yours :)
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