At this point in time, a BlackBerry is just about standard issue equipment for anyone who needs to be easy to reach. There are a number of other options, most notably Windows Mobile smartphones, but the BlackBerry remains the tool of choice for business users. The company did this by catering their products to business users- their phones are great with email, are easy to use, and are packed with productivity features. Despite the restrain BlackBerry showed in sticking to phones aimed at professionals, the consumer market was just too attractive for them to stay away. That consumer phone, BlackBerry's first, ended up being the 8100. This phone was highly awaited because as soon as word of it got out, the blogs were buzzing with excitement. When it was formally announced consumers were met with the small, slickly designed Pearl.