Sometimes, if your partners can't get the job done, you just have to do it yourself. And this is exactly what Microsoft is trying to do with the introduction of the Zune, a portable audio and video player built specifically by Microsoft. Arguably meant for early adopters, the Zune promises a "social" aspect rarely seen by other media players in the form of wireless music sharing. Featuring a large 3-inch screen, the Microsoft Zune allows both music and video playback for under $250 US. This is one player that you are going to want to pay attention to closely. Microsoft's marketing campaigns will tell you this is the next "hip" thing to get. Read our review to see if the Zune is worth the attention.