So, OK, soda isn't by definition "tech" but this is a review of soft drinks...and we ARE a review site. Good lord Orbitz soda was horrid. I remember getting one from the "Kum & Go" (yes, that is really the name of the store) when I was in college. It truly tasted like chunky hazardous waste.

"Well, you assume our product tastes like some crap you don't like, so we're going to actually make it taste like that crap you don't like." Needless to say, Crystal By Pepsi lasted half as long as its already short-lived predecessor.

I've also heard that New Coke was invented not as a marketing scheme but because the hazardous substance transportation regulations were changed and original Coke, being a fairly strong acid, would have been considered hazardous substance. Trucks hauling original Coke would have had to been marked with hazardous liquid placards. So a less acidic "New Coke" was born. But some creative lobbying changed the law for consumer products and original Coke was reborn as Coke Classic. Now, none of this is substantiated, mind you and I'm way off topic...but it makes you think. Think about soda.

The company only halfway caved at first, keeping New Coke but bringing back the original formula as "Coca-Cola Classic," a moniker that stuck for far longer than needed, because I remember drinking cans with Coca-Cola Classic logos on them wayyyy after New Coke had finally been annihilated.