As of tomorrow, Nvidia plans to drop the prices of Geforce GTX 280 and 260. The reason for this sudden price cut is that the cards are not selling as well as Nvidia expected. The second part of the story is that Radeon HD 4870 ended up better than Nvidia had hoped.

Nvidia will cut $90 off the Geforce GTX 280 price-tag, but this is Nvidia's price to partners and we are not sure just how much this will affect the suggested e-tail price. We are sure that end user prices will also drop, but probably a bit less than $90.

It would be pretty sweet if NVIDIA figured out a way to cut the power consumption of the cards as easily as the prices. I mean, it's as if a disembodied voice whispered into the ears of power supply manufacturers, "If you build it, they will come." Suddenly, that 750W PSU seems a little cramped, and people are pricing out kilowatt units. With NVIDIA and AMD/ATI duking things out, seems like Seasonic and the rest are getting as great a deal as the customers.

What's really impressive is that it seems like price tags are equaling performance across the board now. That just seems backwards.

Extra: it's a bigger price cut than that.