Nintendo is flying high. Rather than examine the nature of this flight, the birdmen are mesmerized by the feathers. The analysts and executives do not see the concepts of disruption and don’t even understand the Blue Ocean principles (though they think they do). The feathers they see on Nintendo’s ascent are casual games. Therefore, they surmise, if they make casual games then they will be flying high with Nintendo.

There is nothing new here. Years ago, when Grand Theft Auto 3 hit big, all the birdmen began putting out Grand Theft Auto 3 clones. Years before that, it was first person shooters. More years before that, it was bloody fighters. One can find the birdmen back in the 8-bit generation making platformers. They would look at Super Mario Brothers and go, “Oh, I get it! We just need to make a game with cute music, colorful world, and upgrades like the magic mushroom!” Slapping wings on their arms, these games flopped. Amazingly, despite how many times the birdmen fall down, each generation they are ready to put on feathers and jump off a cliff.