The first products to come out of the Blue Label process are laptops, one each from HP and Toshiba. Best Buy talked to its customers about their "ideal laptop" and learned that consumers wished for longer battery life, a thin and lightweight design, an illuminated keyboard, more optimal screen size and superior warranty support.

In response, Best Buy worked with HP and Toshiba to create exclusive laptops that are less than 1.5 inches thick, weigh less than 5 pounds, feature an exclusive exterior design, a backlit keyboard and come with a two-year warranty at no extra charge. In addition, the laptops feature 30 days of support from Geek Squad, Best Buy's team of Agents and Installers who assist with set-up and troubleshooting of Best Buy-purchased products.