On the up side, the 280 is the single fastest GPU on the market. On the down side people don't buy GPUs, they buy graphics cards, and the 280 is not the single fastest graphics card on the market. That honour goes to the ATI 4870X2 by a large margin. With the new-gen GT200 parts, Nvidia loses on all fronts, performance, performance per dollar, and performance per watt, they simply aren't competitive.

That brings us to the new parts, the 270 and 290. They popped up on a PNY price list a few weeks ago, and then were pulled off immediately. This part is what we were calling the GT200b in May, but the public code name is GT206. It is simply an optically shrunk GT200, so clock for clock, you won't get any speed boost out of it. It is meant to fatten up the margins by reducing cost. If the GT200 is a 576mm^2 die, and the 206 is around 460mm^2 (~21mm*21mm die), even with the more expensive 55nm process, NV should save some money.