A lot of analysts have been weighing in on Amazon and Toys R Us entering the used game market and most seem to think that this will have a negative effect upon GameStop. I’m here to say, quite simply, “not a chance" or as GameStop CEO Dan DeMatteo eloquently told Edge, “I give the probability of this working at zero."

Before we get to my seven “highly effective” points on why these new entries into the used game market are not a threat to GameStop, let me first point out that this is not meant to be an article praising GameStop for being a perfect retailer. We all know one doesn’t exist. This article instead is meant to show how difficult it is for companies to actually challenge GameStop in this market and why I do not think Amazon and Toys R Us are up to the task. This is also not meant to condemn Amazon and Toys R Us for trying, as we all know that competition is good for the consumer.