One of Bruckheimer Films’ latest projects, Prince of Persia: The Sands of Time, should attract both male and female audiences when Disney releases the tentpole movie next summer. Based on the Ubisoft videogame, Bruckheimer hopes to do for games what he did for theme park rides.

“We liked the concept of the game and felt like we could do some interacting character development with the characters,” said Bruckheimer. “We felt we could make it very exciting, which I think we’ve done.”

When it comes to translating a game into a film, Bruckheimer went straight to the source, hiring Prince of Persia creator Jordan Mechner.

“I think to honor what gamers like about the game, you work with the people who actually created the game,” said Bruckheimer. “So the individual who created the games for us worked with us on the screenplay and everything else, so he's part of the process. He's not going to do something that would hurt his fan base.”