ATI HD 2600 XT 256MB
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Max Slowik
Kurtis
ATI
Jun. 28, 2007
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Introduction
ATI is changing pace from their flagship by releasing their DirectX 10 mainstream cards within recent memory of NVIDIA's mainstream release. NVIDIA's mainstream release was memorable if bitter; the advantages of the unified shader architecture that made the 8800-series of video cards so powerful didn't have the same puissance once it was cut down for the masses. Made people sad.
So a lot of people are excited about these mainstream cards. Not everyone wants a video card that costs $400 or more, and for a while there, the options were: buy a crappy mainstream current-generation card, or buy an aging card from way back when, that yeah, plays games as good (if not better) but doesn't have the features and consumes a lot of power, puts out a lot of heat, and makes all the noise associated with high-end parts.
Gaming performance wasn't the only thing that didn't live up to its promise. Marketed as the perfect hardware video acceleration for standard-definition, Blu-ray, and HD-DVD formats, NVIDIA's second act was a likewise let-down.
So the bar's pretty low, to be honest. NVIDIA is low-hanging fruit. ATI has a chance to beat NVIDIA at their own game. And other metaphors.
What this really means is that even if ATI's cards suck, they only have to suck a little less than their direct competitors. There are three different ways ATI's mainstream DirectX 10 cards can not suck in and still be favored to NVIDIA's: gaming performance, video acceleration, and of course, price. Power consumption and noise will act as tie-breakers. But if all they acheive is "a little better than NVIDIA," ATI will be letting down a lot of people. This is their chance to take over the biggest market segment.
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